The Humblebrag Named Global PR Partner for Lab Rooms

Amsterdam-based PR consultancy The Humblebrag has been tapped to lead the global PR efforts for Lab Rooms, an innovative growth start-up with offices in the Netherlands, Florence, and Dubai. The Humblebrag will work with the Lab Rooms leadership team as they expand their scope and global footprint.

Lab Rooms' mission is to unlock the passion and creativity of its clients through strategic single or multi-day workshops that empower and engage employees. The output of these immersive experiences are delivered in real time and range from a product to a service to a new way of working. In 2018 alone, the start-up conducted more than 250 Lab Rooms across the Netherlands, Italy, and Dubai with clients such as KLM, WWF, and AkzoNobel.

The Humblebrag was founded in 2017 and is dedicated to amplifying the voices of change-makers. It services a select roster of purpose-driven clients across sectors including creative agency HarrimanSteel and sustainable fashion initiative The ZDHC Foundation. 

Femke Storm, Lab Rooms co-founder, commented: “We’re on a crusade against inefficiency, miscommunication, frustration and the ‘smoke and mirrors’ consultancy model. We’re a hands-on solution with the aim to truly co-create solutions with our clients.”

Martijn Boomsma, Lab Rooms CEO says: “The only way to understand a Lab Room is to experience a Lab Room. In a nutshell, we offer single or multi-day solutions for gaining invaluable business insights fast. It’s really just a tool for teams to unlock their knowledge with expert help. The best part is that it brings people together, and it’s a whole lot of fun!”

Lucy von Sturmer, founder of The Humblebrag says: “In 2017, I created a small consultancy committed to championing the voices of genuinely creative innovators and I feel we’ve found our match with the team at Lab Rooms. Their culture, vision and ‘power of now’ attitude is infectious. I’m delighted we’re partnering together as they take their own brand to the next level.”