The Hoff Ditches Hassel in Cheeky Ads for amaysim

Burger’s Matt Huntley has directed the latest campaign for Australia’s fourth largest mobile service provider, amaysim, created by Special Group Australia.

The latest films for the popular “less hassle, more Hoff” campaign which went live in Australia on January 17, highlight how dropping life’s ‘hassles’ can be as simple as switching mobile service provider. 

Special Group Managing Partner, Cade Heyde, explains how the new films will drive the campaign forward for amaysim: “The first films had to introduce the brand platform and the idea, where this new suite of films focuses single-mindedly on some of the best expressions of amaysim’s brand promise of simplicity.” 

The first phase of the campaign launched in November 2015 via social media and saw its star David Hasselhoff share a film announcing he’d dropped the ‘hassle’ from his life and his name, by changing his name to ‘David Hoff.’ With speculation rife as to why - the name change caused international media hype and the hashtag #DavidHasselhoff to trend globally on Twitter. 

In addition to the press across the world from the likes of ABC News, FOX, Business Insider, The Daily Telegraph and The Wall Street Journal - the broader campaign saw executions across TV, online and social media. It also saw the birth of Burger’s global directing partnerships.  

Director, Matt Huntley comments, “Special Group team and the amaysim clients are a dream to work with, relaxed, efficient and willing to roll with the punches that inevitably get thrown your way. So when we came back for round two there was already a shorthand in place, not only with regards to how we would shoot but also in terms of communication on set.”

“We’re proud to work with the likes of Special Group and amaysim so shortly after launching our global roster and look forward to growing our business to continue to offer talent and production services across the globe,” adds Burger’s Founder Alan Traquair.

New films for the campaign are set to launch soon, which were shot in a freezing Glasgow due to the star’s pantomime commitments.