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Creative

The Famous Five Star in New Campaign for Great Western Railway

Pete Candeland brings Enid Blyton's beloved gang back in this charming animation

The Famous Five Star in New Campaign for Great Western Railway

Great Western Railway is launching a new brand campaign that aims to re-ignite people’s love of rail travel by reminding them that adventures start as soon as they step onto a GWR train.

The animated campaign, created by adam&eveDDB, features Enid Blyton’s Famous Five – that quintessentially British quintet with an uncanny knack of finding adventures wherever they travel. The launch film sees The Famous Five embark on an unexpected adventure across the GWR network when the gang is accidentally separated from Timmy the dog. The ensuing romp sees Julian, George, Dick and Anne taking advantage of GWR’s new high-speed Intercity Express trains as they chase Timmy on an adventure that takes them all across the stunning scenery of the South-West.


Enid Blyton’s much-loved characters have been re-imagined and brought to life by award-winning animator, Pete Candeland (Friends Electric), in partnership with Enid Blyton Entertainment, part of Hachette Children’s Group.

The integrated campaign is supported by Cinema, OOH, Print, Radio, Social and Digital media and launches on September 23rd.
 
Paul Billingsley, Head of Client Services at adam&eveDDB, comments: ‘We could all do with re-discovering that spirit of adventure we had when we were younger; The Famous Five are the perfect gang to remind us that there are incredible destinations just beyond our doorstep, and an incredible way to discover them.’

Amanda Burns, Head of Marketing at GWR, explains: ‘As part of our modernisation programme and commitment to revaluing rail in the hearts and minds of the travelling public, we wanted a campaign that would focus on inspiring journeys and a more inspiring way to travel.  GWR have an incredible new fleet coming into service over the next 18 months, with more capacity than ever, so we want to showcase our great product and the wonderful destinations on our network, to encourage more customers to travel with us and reconsider the benefits of rail travel with GWR.’

Karen Lawler, Senior Licensing Manager at Hachette Children’s Group, comments: ‘The South West of England held a special place in Enid Blyton’s heart. It was a region she would regularly visit on holiday and was the inspiration for the setting of her Famous Five stories. A campaign where her characters explore the stunning landscape on Great Western Railway is the perfect fit for The Famous Five, especially in their 75th anniversary year.’

Credits

Client: Great Western Railway
Brand: GWR
Project name: Five go on a Great Western Adventure
Head of Marketing: Amanda Burns
Senior Marketing Campaign Manager: Candice Couillard
 
Creative agency: adam&eveDDB
Group Executive Creative Officer: Ben Tollett
Chief Creative Officer: Richard Brim
Creatives: Steve Wioland & Matt Woolner
Managing Partner: Paul Billingsley
Account Director: Fay Taylor
Planning Director: Michelle Gilson
TV Producer: Louise Richardson
Assistant TV Producer: Natasha Alderson
Print Producer: Nicola Applegate
 
Media agency: MEC
Managing Partner: Nola Calladine
Business Director: Chris Greer
Planning Director: Alex Brown
 
Licensor: Enid Blyton Entertainment, Hachette
Senior Licensing Manager: Karen Lawler
 
Production Company: Friends Electric
Director: Pete Candeland
Executive Producer: Alex Webster
Technical Director/ VFX Supervisor:  Neil Riley
Producer : Lisa Hill
Production Assistant: Maryam Anibaba
 
Art Direction/ DMP :
Painting Practice
Daniel Cacouault
Billy Stockwell 
Character Designer: Kristian Antonelli
Storyboard Artist: Brendan Houghton
Post Production : Electric Theatre Collective
Post Producer: Sian Jenkins, Therese Mayer
Print Producers: Orlaith Turner, Doireann de Buitlear
Colourist: Lewis Crossfield
Editor: Brian Raess
2D Compositors:
James Belch 
Sarah Crux
Ryan Knowles 
Tane Welham
Alex Grey 
Tom Humphrey
Chris Fraser 
Reynold Rodrigues
 
2D Animation:
Tim Sanpher
Daryl Graham
Ludivine Berthouloux 
Conor Ryan
Johnathon Wren
 
CG Artists:
Corinne DeOrsay
Sergio Morales
Hannah Bahyan
Abner Marin 
Dean Robinson
Patrick Warner
Toshihiro Sakamaki
Ashley Anderson
Greg Gutkin
Aziz Kocanaogullari 
Jack Enever
Floyd Raymer 
Steve Beck 
Joao Pires
Paul Tempelman 
James Sindle
Hannah Smith
Conor Ryan
Tobin Brett 
Laurent Wassouf
Davide Doni 
Remi Dessignes
Andre Correira 
Benjamin Tron 
Max Johnson 
Annie Rowland 
George Savvas
Kimon Matara
Jordan Dunstall 
Lewis Jones 
Thanos Topouzis 
Ben Brigham 
Pierre Plouzeau
 
Sound Company: 750MPH
Sound Design & Mix: Sam Ashwell
Audio Producer: Mary-Ann D’Cruz
Music Supervision Company: Theodore
Music Supervisors: Tom Stanford