Joeri Jansen is partner and creative director of the ad agency Roorda. He’s built a career on using communication to change behaviour, which he’s been doing successfully for many years.
In 2018 Joeri, world renowned photographer Wolfgang Tillmans and architect Rem Koolhaas initiated #votetogether, a grassroots campaign to raise voter turnout during the European elections.
To get a sense of who he really is, we asked him to share some of his favourite things with us.
Lifestyle
o Place of birth: Haarlem
o Hometown: Haarlem
o Staycation: To the beach by bicycle
o Vacation: Italy
o Pet: Dog, Barbet
o Place of work: Amsterdam
o Place of workout: Amsterdam
o Mode of transport: Tesla
o Bonus travel essential: Longboard
Culture
o Artist: Morgan Betz
o Musician: Prince
o Commercials / music video director: Spike Jonze
o Film director: Paul Thomas Anderson
o Photographer: Ruud van Empel
o Film: Magnolia
o Series: The Leftovers
o Commercial: Miller High Life , Errol Morris
o Music video: The Wilderness Downtown, Arcade Fire
o Video game: Fifa
o Board game: Long
o Book: A Man in Full
o Graphic novel: The Bible
o Podcast: Grubstakers Episode 85, Shawn Carter
o Newspaper (off or online): The Guardian
o Magazine: Rolling Stone
o Bonus culture essential: KIRAC, Keeping It real Art Critics
Food and Drink
o Breakfast: Yogurt and granola
o Restaurant: Italian
o Cheap bite: Bitterballen
o Working lunch: Bitterballen
o Favourite dish: Sushi - unagi
o Signature dish: Pancake
o Snack: Popcorn
o Guilty pleasure: Drop
o Bar: Prefer a hotel lobby
o Booze: Vodka
o Not booze: Tonic (still ginned up, if possible)
o Bonus beverage: Ginger lemonade from a plastic bag (African)
Kit
o Phone: iPhone
o Computer: MacBook Pro
o TV: LG Oled
o Headphones: Whatever
o Camera: Fuji x100
o Soundsystem: My car
o Pen / pencil: Parker
o Where you document an idea: On the wall
o Casual clothing: Jeans, white T
o Smart clothing: Double breasted
o Footwear: adidas
o Watch: No thanks
o Collection: Prince bootlegs from ‘80s - ‘90s (on cassette)
o App: Mixcloud
o Website: Pitchfork
o Favourite social media feed: Tiny desk concert
o Work program: Keynote
o Digital work tool: iPhone
o Analogue work tool: Moleskine
o Morning grooming / makeup essential: Toothpaste
o Bonus kit essential: Dark sunglasses everywhere