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The Essential List

The Essential List: Ian Gough

Digitas Sydney’s Ian Gough on his family connection with Oasis and his fave foodie spots in Sydney

The Essential List: Ian Gough

Some might say that Ian Gough is a rock ‘n’ roll star, but he definitely maybe loves to roll with it. So what’s the story?

Yes Digitas’ APAC client services director and the General Manager of Digitas Australia has a bit of a thing for the bad boys of Britpop. He’s also a keen racing driver (see him in action in the short film below) – but when he’s not behind the wheel or at the office, you’ll probably find him down at the CrossFit gym. 

Ian moved to Sydney from Hong Kong in 2016, and since then he’s fallen in love with the Australian lifestyle – including Tim Tams. 





Travel



o Place of birth: Southport, UK. The original seaside town famous for Saltwater bathing in Victorian England. Travel tip: Don’t visit, it’s not evolved since Victorian times. 
o Hometown: I now call home Surry Hills, Sydney.
o Staycation: Northern Beaches, good surf and to me, it is postcard perfect Australia.


o Vacation: Patagonia is the next stop over Christmas, a trip my wife and I have been thinking about for a few years now.
o Place of work: I’m proud to work at Digitas, part of the Publicis Groupe of agencies in Sydney. The location, Millers Point, is just brilliant with harbour views.


o Place of workout: CrossFit Athletic. I train about five times a week. Yes, I’ve drunk the Crossfit Kool-Aid.  


o Miscellaneous Travel Essential: I’m not good at travelling alone so my travel essential is my wife. You can’t borrow her, though. 


Culture



o Artist: The art I usually buy has some sort of story that is relevant to me. When I left Hong Kong (I lived there for three years) I bought some really beautiful illustrations that will remind me of my time there, we’ve a huge aquabumps and have framed the vinyl of our first dance song. 
o Musician: I always come back to Oasis. My family ran a nightclub in Manchester called the Boardwalk and it’s a big part of the story of Oasis. They used it as their rehearsal studios, so they’ve always been a part of my life. 


o Photographer: I just bought a big aquabumps print… so whoever the photographer is, thanks! 
o Film: Good Will Hunting. What a lad. 
o Series: Classic: Alan Partridge. Current: Peaky Blinders
o Commercial: Honda when they recreated Ayrton Senna’s pole lap with audio and lights. Turning advertising into art, brilliant. 


o Book: Don’t judge me. Jack Reacher. I’ve read about 15 of them. 
o Newspaper (off or online): Flipboard.
o Magazine: What are they? 
o Podcast: I’ve been enjoying the ‘Raw Barbell Club’. It’s a fitness podcast that is focused on Olympic lifting and CrossFit.


Food and Drink



o Restaurant: Nomad. 
o Cheap bite: For the best brunch in Sydney, First Drop in Surry Hills.


o Dish: Since becoming vegetarian… roasted cauliflower tacos. 
o Guilty Pleasure: Tim Tams. All of them. Please. 
o Bar: Carrington in Surry Hills. Easy going local pub.
o Tipple: You can’t not enjoy the craft beer scene. 
o Miscellaneous food: Lasagne or calzone are the two foods that I miss the most since going veggie.


Kit



o Phone: iPhone for now but switching to the new Google Pixel later this year.  
o Computer: MacBook Pro. 
o TV: Samsung Smart TV. Everything I watch is via the Smart TV apps, Netflix, YouTube, Google Play Movies etc. 
o Headphones: Bose QuietComfort. 
o Camera: Nikon DLSR. 
o Sound system: Sonos.
o Pen / pencil: Almost certainly stolen from your desk. 
o Where you document an idea: PPT/Email. 
o Watch: Tag Heuer. 
o App: Whatsapp. I’m famously bad at responding to email. If you want me, WhatsApp me. 
o Work program: PowerPoint is my weapon of choice. It’s an art. Smart art needs to die. 
o Digital work tool: I am a believer in the potential of Marcel, the Publicis AI assistant recently launched. I think it’s the start of a brilliant experiment to re-imagine the workplace that will be as fundamental to our daily work as email is today. 
o Analogue work tool: I’ve tried all the digital task and note tools but I always come back to the Moleskin notepad. Classic. And there is no greater joy then leaving notes in colleague’s books for them to discover.
o Grooming: Naturally handsome, minimal grooming required. 
o Miscellaneous Kit Essential: Since Apple has optimised the MacBooks, you can’t leave home with out a bag of adaptors. Thanks Apple. 
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