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Awards and Events in association withCreative Circle
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The D Show Honours Superlounge’s Jordan Brady and Daniel Sheppard

07/12/2016
Production Company
Los Angeles, United States
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Brady’s Chrysler 'Street Smarts with Jim Gaffigan' and Sheppard’s GMC 'Precisely to the Point' both win in Video Series category

Two Superlounge directors - Jordan Brady and Daniel Sheppard - were honoured at this year’s Adcraft Club of Detroit “D Show”, held November 30. Each received accolades in the Digital Media - Online Films and Video Series category: Brady directed the video series “Street Smarts with Jim Gaffigan” (for Fiat Chrysler Automobile, via SapientNitro), while Sheppard helmed “Precisely to the Point” (also a video series, for GMC, via DigitasLBi).  

“Street Smarts with Jim Gaffigan” was comprised of “Hands-Free Door” (below), “Easy Tilt Seating” and “Panoramic Sunroof.” Directed by Brady, the spots feature actor/comedian Gaffigan extolling the intuitive virtues of the Chrysler Pacifica. “The series really drew on two of Jordan’s strongest suits,” observed Vicki Ordeshook, Executive Producer, National Sales + Marketing for Superlounge. “Jordan brings an impeccable sense of comedy and pacing, along with the accomplished hand of someone who’s spent years directing advertising for the automotive world.” 

Comedy and cars also came into play for the Sheppard-directed GMC Video Series, which included “Cats” (below), “Guitar”, “Babies” and “Martial Arts.” Getting “Precisely to the Point,” the campaign has a spokesman exploring the idea of contextual search. “The campaign strikes a balance between the sleek precision-based advertising and making the cars look great, like a magazine print shoot, and giving the humour room to breathe,” said superlounge Partner/Executive Producer Dave Farrell. “The spokesman talking to a baby through the window is a quirky touch and totally indicative of Daniel’s sense of humour." The campaign was honoured at this year's D Show.

Brady’s current work includes the widely-seen hip Santa holiday spot “Jolly Phat Man” for Fiat via Doner, while Sheppard recently wrapped projects for Advil and Classico via TAXI.

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