The Container Store Taps Preacher for Creative and Strategic Advertising Duties

The Container Store, the country’s leading specialty retailer of storage and organisational products, has chosen Austin creative agency, Preacher, as its agency of record. The decision comes following a competitive review for the business that kicked off in November 2017. Under the partnership, Preacher will work alongside The Container Store’s in-house creative team to launch its first omni channel national brand campaign, debuting a new positioning for the trusted 40-year-old brand across TV, OOH, print and digital.

Preacher is The Container Store’s first lead advertising agency, having handled the majority of its own advertising in-house or through project assignments. Media duties were not up for review, and are handled internally by the brand.

“After a thorough selection process, Preacher emerged as the right partner to transform our messaging,” said Felipe Avila, Vice President of Marketing at The Container Store. “Their proven track record to develop breakthrough advertising and strong belief in collaboration matched our needs. We couldn't be more excited for what’s to come.”

"We're thrilled to be selected to partner with the amazing team at The Container Store," said Krystle Loyland, CEO and Founder at Preacher. "Every day working on this brand has reinvigorated what we have found to be a latent love for what they have to offer--especially within our very own walls at Preacher. Storage and organisation can seem like a straight subject, but there's a whole world of emotion that exists underneath. Our collective team is going in deep and excited to share what we find."