The Chase Is On In This New NASCAR Film From Ogilvy & Mather
NASCAR has been in the midst of a successful campaign, in partnership with Ogilvy & Mather, called Ready.Set.Chase to promote the 2016 Chase for the NASCAR Sprint Cup, which culminates with this new spot.
It's a unique program inspired by iconic chase scenes in classic Hollywood action films and taps top production talent (Jonathan Taylor -- Independence Day, Willy Wonka, etc.) to create social videos of high-profile NASCAR drivers reenacting what happened on the racetrack. You can check out some of the other content to date here: Teaser Film, Episode one and Episode two.
Ogilvy & Mather and NASCAR come together to watch each race prior to fleshing out the storyline -- a direct reflection of how the events of the raceway unfold during the gruelling 10-week playoffs. Every major crash, pit stop, or engine failure that might happen in the race, is worked into the script of each film in real time. With each film, there is a less than 24-hour turnaround from the final round’s race, to cameras rolling.
The videos have received more than 10 million views and NASCAR’s social-first strategy has resulted in a +92% year-over-year increase in the brand’s social engagement.
Chief Creative Officer: Teddy Lynn
Creative Director: Jens Sjobergh, Viktor Jacobsson, Merrin McCormick
Group Creative Director: Terry Finley, Aaron Mosher, David Yankelewitz
Creative Agency: Ogilvy & Mather
Senior Art Director: Chad O’Connell
Music and Sound
Sound Mix: Sound Lounge
Sound Design: Henry Boy, Bill Chesley
Music Agency: The Elements
Creative Director: Ian Dalsemer / J Bonilla
Composer: Vincent Pedulla
Executive Producer: Kate Gibson
Editor: Adam Leibowitz, Jason Painter
Edit Assistant: Chris Wronka
Post Production / VFX
Producer: Jennifer Gothard
Post Production House: Beast / Method / Company 3
Colourist: Billy Gabor
VFX Supervisor: Christian Matts
Flame Artists: John Shea, Scott Bravo
Production Company: Feel Films
Producer: Bona Orakwue
Director: Jonathan Taylor
Executive Producer: Nick Hirschkorn
DOP: Joe Cicio
Category: Automotive , Cars
Genre: Digital , PR