The Best of This Week's Music in Advertising
Oxford – ‘Never Give Up’
Notebook manufacturer Oxford’s new advert is about a cool robot that never gives up. The new robot wants to learn how to do a cool handshake, but has trouble learning. Eventually after he keeps trying, he becomes one of the cool kids. The advert features an uplifting synch licensed song from Swedish shoe-gaze band, The Mary Onettes.
Artist: The Mary Onettes
Agency: gyro Paris, Paris
Volvo – ‘Wedding’
A father collects his thoughts inside his Volvo XC90. While practicing his speech for his daughter’s wedding, he rethinks his own marriage. The very moving advert features an emotional synch licensed song from Sharon Van Etten.
Artist: Sharon Van Etten
Song: Every Time the Sun Comes Up
Agency: Grey, New York
Kenzo World – ‘The New Fragrance’
Actress Margaret Qualley dances her heart out in the lobby of a classy venue in Kenzo’s new perfume advert. The advert, which was directed by Spike Jonze has similarities to Fatboy Slim’s famous music video ‘Weapon of Choice’, which was also one of Spike Jonze projects. The dancing is also reminiscent of Sia’s ‘Chandelier’ advert, with choreography from the same choreographer. The synch licensed song mimics the crazy and upbeat theme of the advert.
Artist: Sam Spiegel & Ape Drums
Song: Mutant Brain (ft. Assassin)
Agency: Framework
