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Opinion and Insight

The Best of This Week's Music in Advertising

Tracks & Fields, 3 months, 3 weeks ago

Tracks & Fields picks out the best tunes from the past week

The Best of This Week's Music in Advertising

This week’s pick of the best music in advertising has new adverts from Target, Apple and a new spot from Volkswagen, featuring a sync license from and staring Willie Nelson.
 




 

Target – ‘Vibes’

Target’s new advert drums up excitement for autumn fashion, with a quirky advert featuring dancing models, kids and hedgehogs. Also making an appearance is Internet famous cat Lil Bub. Alongside the dancing is a catchy upbeat sync license from Spencer Ludwig.

Artist: Spencer Ludwig

Song: Diggy

Agency: Mother, New York

 

Apple – ‘Balloons’

Apple draws inspiration from the French film ‘The Red Balloon’ (1956) for their latest iPhone advert. The adorable advert sees a lone red balloon lose contact from his fellow yellow balloon. With a sweet message about love and friendship, the advert ends with a woman receiving a happy birthday message in the form of balloons on her phone screen. Adding to the message of love is a sweet sync license from Toulouse.

Artist: Toulouse

Song: I Will Follow You

Agency: TBWA/Media Arts Lab

 

Volkswagen – ‘On The Road Again’

Drivers get to grips with safety features in Volkswagen’s new advert. As they start to learn about driving again, a sync license of Willie Nelson’s ‘On The Road Again’ is very fitting. And not forgetting, Willie Nelson also stars in the commercial, passing by a family in a classic Volkswagen Beetle.

Artist: Willie Nelson

Song: On The Road Again

Agency: Creativity On Demand

Genre: Digital , Music & Sound Design , Music performance , PR , People