The AICP Next Awards Announces 2016 Winners
The AICP Next Awards debuted last night at The Tishman Auditorium At The New School. The AICP Next Awards is one of the tent pole events of AICP Week – which also includes the premiere of the AICP Show: The Art & Technique of the American Commercial, and the AICP Week Base Camp, which features educational seminars and panels. Jeff Kling, Chief Creative Officer of Fallon Worldwide, served as this year’s AICP Next Awards Judging Chair, as well as the Master of Ceremonies at the Next Awards. This year’s winners – along with all AICP Next Awards winners – are available for viewing here. Each year, the honoured work from the AICP Next Awards and AICP Show becomes a part of the archives of the Department of Film at The Museum of Modern Art.
The AICP Next Awards recognizes work in 11 categories: Integrated Campaign, Experiential, Experiential Architecture, Social, Branded Content, Website, Mobile, Viral/Web Film, Virtual Reality, Innovation and Cause Marketing. The Next Awards Judging Chair and the Jury Presidents from each category select The Most Next Award (Best in Show) from among the winners. This year’s Most Next honour went to The New York Times virtual reality piece “The Displaced.” The experience gives users a birds-eye view of what is like to be a refugee of a war-torn country. It was directed by Imraan Ismail and Ben C. Solomon, and produced by VRSE.works for The New York Times. The winner of the Most Next honour directs a $5,000 grant from the AICP Foundation to an educational institution of their choosing. This year’s grant went to Ashoka, an incubator for social entrepreneurs who are using their companies as a platform for good.
The Jury Presidents and Curators At Large for the AICP Next Awards were: Enrico Balleri, Nike (Curator At Large); Winston Binch, Deutsch North American (Website); Susan Credle, FCB Worldwide (Integrated Campaign); Colleen DeCourcy, Wieden + Kennedy (Viral/Web Film); James Frey, Full Fathom Five (Branded Content); Erica Hoholick, TBWA/Media Arts Lab (Mobile); Nick Law, R/GA (Innovation); Karl Lieberman, Wieden+Kennedy (Curator At Large); Chris Milk, VRSE.works (Virtual Reality); Jaime Robinson, Joan (Social); Kirk Souder, enso (Cause Marketing); Anthony Sperduti, Partners & Spade (Experiential Architecture); and Franklin Tipton, Odysseus Arms (Experiential).
Design and production company Trollbäck + Company collaborated with technology integration experts McCann Systems to create the staging, opening sequence and graphic navigation for the AICP Next Awards premiere. Antfood provided music for the event.
Kling served as master of ceremonies at the Next Awards debut. In addition to unveiling the winners, the three winning Integrated Campaigns – Netflix – “House of Cards – FU 2016” | BBH New York; REI – “#OptOutside” | Venables Bell & Partners and Vodafone Romania – “Sunday Grannies” | McCann Bucharest – presented live case studies.
The additional AICP Next Awards winners are:
Next Viral/Web Film
S7 Airlines/OKGO “Upside Down & Inside Out”
Production/Development Company: Bob Industries
Advertising Agency: Tutkovbudkov
The Ad Council “Love Has No Labels”
Production/Development Companies: Persuade Content, Mindride
Advertising Agency: R/GA
Next Branded Content
Old Spice “Make A Smellmitment”
Production Company: MJZ
Advertising Agency: Wieden+Kennedy
S7 Airlines/OKGO “Upside Down & Inside Out”
Production/Development Company: Bob Industries
Advertising Agency: Tutkovbudkov
Next Virtual Reality
Twentieth Century Fox Home Entertainment “The Martian VR Experience”
Production/Development Companies: Fox Innovation Lab, The Virtual Reality
Advertising Agency: Cohn & Wolfe
The New York Times “The Displaced”
Production/Development Company: Vrse.works
Advertising Agency: The New York Times
Clinton Global Initiative “Inside Impact: East Africa”
Production/Development Companies: Felix & Paul Studios in association with m ss ng p eces
Advertising Agency: Matter Unlimited
Next Website
Taco Bell “Ta.co”
Advertising Agency: Deutsch
Google “Lightsaber Escape: A Chrome Experiment”
Production/Development Company: Unit9
Advertising Agency: 72andSunny
Volkswagen Golf R “Unleash Your Rrrr”
Production/Development Company: Steelhead
Advertising Agency: Deutsch
Next Social
Beats By Dre “Straight Outta”
Advertising Agency: R/GA’s Hustle
Gap “Spring Is Weird”
Production/Development Company: PRETTYBIRD
Advertising Agency: Wieden+Kennedy New York
The Ad Council “I Am A Witness”
Production/Development Company: Moonbot Studios
Advertising Agency: Goodby Silverstein & Partners
Next Mobile
L’Oreal Paris “L’Oreal Make Up Genius”
Production/Development Company/Advertising Agency: McCann Paris
Nike “Pace Station”
Advertising Agency: R/GA
Domino’s “Emoji Ordering”
Production/Development Company: Image Brew
Advertising Agency: CP + B
Next Cause Marketing
No Somos Delito (We Are Not a Crime) “Holograms For Freedom”
Production/Development Company: Garlic TV
Advertising Agency: DDB Spain
Chicago Ideas “Music Vs. Gun Violence”
Production/Development Company: Cutters
Advertising Agency: Leo Burnett Chicago
The Ad Council “Love Has No Labels”
Production/Development Companies: Persuade Content, Mindride
Advertising Agency: R/GA
The Ad Council “I Am A Witness”
Production/Development Company: Moonbot Studios
Advertising Agency: Goodby Silverstein & Partners
Next Experiential
States United To Prevent Gun Violence “Guns With History”
Production/Development Company: Rival School Picture
Advertising Agency: Grey New York
Art Institute of Chicago “Van Gogh BnB”
Production/Development Company: Ravenswood Studio
Advertising Agency: Leo Burnett Chicago
Microsoft “Survival Billboard”
Production/Development Companies: MRM, Momentum Worldwide
Advertising Agency: McCann London
No Somos Delito (We Are Not a Crime) “Holograms For Freedom”
Production/Development Company: Garlic TV
Advertising Agency: DDB Spain
Next Innovation
Netflix “Netflix Socks”
Production Company/Advertising Agency: Deeplocal
