Tesco Becomes First Retailer to Cover the Cost of VAT on Tampons
Tesco has today announced it will reduce the price of women’s sanitary products in a bid to make them more affordable for customers.
The initiative, spearheaded by BBH London, will see a five per cent reduction in price to cover the cost of the so-called ‘Tampon Tax’ or VAT on the items ahead of Government proposals to remove the VAT. It will apply to nearly 100 Tesco own label and branded products in the range.
Tesco previously committed to passing on the five per cent saving to customers when the UK government’s proposed removal of VAT came into force, but has acted now in order to help customers with their regular shop.
The approach is being promoted in store and across social media with a 30 second online film, co-created by Tesco and BBH London.
Speaking about the price reduction, Michelle McEttrick, Group Brand Director at Tesco said: “For many of our customers, tampons and sanitary towels are essentials products. However, the cost of buying them every month can add up, and for many women and girls it can be a real struggle on top of other essential items. That’s why – as a little help for our customers – we are reducing the cost of these products by five per cent.”
Creative Agency: BBH London
Creative Director: Nick Gill
Strategist: Madeleine Young
Producer: Jemima Bowers
Designer: Neil Cummings and Josie Evans
Strategy Director: Simon Gregory
Account Executive: Francesca Orkisz
Account Management: Anna Mounsey-Heysham
Production Manager: Michelle Hagen
Deputy Managing Director: Karen Martin
Creative: Laura McGovern and Sarah Watson
Production Company: Black Sheep Studios
Executive Producer: Dan Keefe
DOP: Rob Bloomfield
Producer: Sophie Dewey
Directors: Sarah Watson and Laura McGovern
Editor: Chris Eggleston at Black Sheep Studios
Post Production / VFX
Post Production Company: The Mill
Producer: Thomas Godsill
Sound Design: String and Tins
Category: Retail and restaurants , Supermarkets