Tesco & BBH London Present a Spooktacular Halloween

Tesco has created a social campaign to help families ‘spookify’ their Halloweens by providing everything they could possibly need for a memorable Halloween - including costumes, decorations and every treat and trick in the book. 

Brits put more and more effort into Halloween every year. In fact, it’s now the third biggest retail event of the year. But, with more impressive celebrations each year, comes greater pressure on people to constantly ‘up their Halloween game’.

The Tesco ‘Spooky Delivery Van’ builds on Tesco’s reputation as a helpful one-stop shop for Halloween, surprising unsuspecting customers outside their own homes with a ‘Spooktacular’ van full of Halloween frights and delights. The hero film is accompanied by lots of other little helps including a Facebook 360’ video, in-store activations and digital out of home and display advertising. 

The new campaign follows on from the success of the ‘Spookermarket’ campaign last year, which used hidden cameras capture the reactions of unsuspecting customers as they encountered a series of spooky situations in a supermarket.