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Creative

Tennis Stars Get Vintage Treatment in Out of Home Wimbledon Ads

McCann London’s illustrated prints of Roger Federer, Serena Williams and more feature Victorian and Edwardian techniques

Tennis Stars Get Vintage Treatment in Out of Home Wimbledon Ads

Wimbledon have commissioned an illustrated print series to celebrate this year’s Championships. Created by McCann London, the ads will run on sites in and around the ground for the two-week duration of The Championships.

Themed around the notion that ‘History is There to be Beaten’, the ads feature players from this year’s tournament rendered in a variety of vintage illustration styles.  Each player is placed in a historical context, bringing to life the idea that true greats measure themselves not just against their peers, but against history itself.

The Roger Federer and Garbine Muguruza executions were created by Philip Harris of Agency Rush and feature original techniques used in Victorian and Edwardian print-making, while the Serena Williams execution was hand-painted by Bob Venables of Illustration Limited.



Creative directors at McCann London, Rob Webster and Alexei Berwitz said: “Wimbledon is a tournament that doesn’t just celebrate history, it actively tries to improve upon it, year after year.  These ads celebrate that attitude, shared by players and tournament alike.”

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Client

Brand: Wimbledon

Head of Marketing: James Ralley

Head of Communications, Content & Digital: Alexandra Willis

Brand Manager: Harry Kerr

Creative Agency

Creative Agency: McCann London

Producer: Claire Hopkins, Anna Cartwright

Executive Creative Director: Rob Doubal, Laurence Thomson

Head of Integrated Production: Sergio Lopez

Project Director: Daniela Loccisano

Creatives: James Crosby, Will Cottam

Chief Strategy Officer: Theo Izzard Brown

Executive Producer: Clare Sullivan

Managing Partner: James Latham

Category: Events , Sports and leisure

Genre: Illustration , People , Print