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Creative

Telepathic Dog Stars in Bulldog Skincare Campaign

Bulldog show they understand how men think with new brand campaign from adam&eveDDB

Telepathic Dog Stars in Bulldog Skincare Campaign

Bulldog Skincare for Men is launching a new campaign character, the Telepathic Bulldog in a TV ad titled ‘Bank Robbery’, created by adam&eveDDB.

The brand’s new ambassador, the truth-saying Telepathic Bulldog truly understands men, helping them out in moments of dire need and offering a little skincare advice along the way.

Directed by Gary Freedman of Independent Films, ‘Bank Robbery’ sees the Telepathic Bulldog interrupt the male protagonist, Andy, as he prepares to rob a bank on a busy street, in broad daylight, in an old camper van. Clearly unsuited to the task, Andy has turned to desperate measures to finance the cost of a fast approaching wedding season (with one of them in Fiji!). 


Nick Parker, Head of Marketing at Bulldog Skincare For Men, says; “At Bulldog we sometimes hear men’s skincare described as a low interest category. We don’t believe there’s such a thing as a low interest category, only low interest brands. The Telepathic Bulldog is a funny, provocative and distinctive way of raising Bulldog’s voice in the category and making our category more interesting to men in the UK.”

‘Bank Robbery’ launches on TV and online on the 29th September 2017. Media planned and bought by the7stars.

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Client

Advertiser: Bulldog

Head of Marketing: Nick Parker

Creative Agency

Creative Director: Mark Lewis and Matt Fitch

Planner: Thomas Keane

Producer: Jimena Seoane

Chief Creative Officer: Richard Brim

Designer: King Henry studio

Art Directors: John-Trainor Tobin & Clarissa Dale

Group Chief Creative Officer: Ben Priest

Copywriters: John-Trainor Tobin & Clarissa Dale

Account Manager: Ashley Lewis

Account Director: Edward Hughes

Media Agency

Media Agency: the7stars

Planner: Caroline Tucker

Production Company

Production Company: Independent

Executive Producer: Jani Guest

Director: Gary Freedman

DOP: David Ungaro

Producer: Adam Saward

Offline

Edit Company: The Playroom

Editor: Adam Spivey

Post Production / VFX

Post Production Company: MPC

Colourist: Jean Clement Soret

VFX Supervisor: Alex Lovejoy

Producer: Annabel Bennett

Music

Audio Post Production: Factory

Producer: Becs Bell

Sound Design: Dan Beckwith