TD Bank Selects TBWA\Chiat\Day NY for Creative Duties

TBWA\Chiat\Day New York today announced that it has been named the U.S. creative agency of record for TD Bank, America's Most Convenient Bank.

The agency will be responsible for strategic development of the creative platform that will continue building TD's brand as "The Human Bank," as well as delivering campaigns across its portfolio of products and services. 

"I'm confident that TD Bank's new partnership with TBWA will enhance our capabilities in brand advertising, strategy and product marketing," said Patrick McLean, Chief Marketing Officer, TD Bank. "Known as 'The Disruption Company,' TBWA is culturally aligned with TD Bank's approach as a disruptor brand. Having demonstrated work that is grounded in research to develop brand platforms, we look forward to working with TBWA." 

Headquartered in Cherry Hill, N.J., TD Bank is one of the 10 largest banks in the U.S. providing more than 8 million customers with a full range of retail, small business and commercial banking products and services at approximately 1,300 convenient locations throughout the Northeast, Mid-Atlantic, Metro D.C., the Carolinas and Florida. In addition, TD Bank and its subsidiaries offer customized private banking and wealth management services through TD Wealth®, and vehicle financing and dealer commercial services through TD Auto Finance.

“TD Bank is a progressive and disruptive company whose values inspire us everyday," said TBWA\Chiat\Day New York Managing Director Nancy Reyes. “We are honored to partner with them and look forward to building an equally disruptive brand platform that tells the TD Bank story.” 

Added TBWA\Chiat\Day New York Chief Creative Officer Chris Garbutt, "TD Bank is a really exciting brand. Everyone is thrilled at the opportunity to disrupt the category and create work that connects and resonates with culture."