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Creative

TBWA/G1 and Nissan Show Us That Parking Is Not An Art

TBWA Worldwide, 2 weeks, 6 days ago

The new campaign promotes Nissan's 'Around View Mirror' technology

TBWA/G1 and Nissan Show Us That Parking Is Not An Art

TBWA\G1 has announced its latest work “PARKING IS NOT AN ART”, a european campaign for a Nissan technology that assists parking.

This work features the marks left on parking garage walls from cars that have parked without Nissan’s Around View Monitor technology. What appears to be brushwork on a canvas isn’t, because parking is not an art.

We all face the fear of scraping or denting our cars while parking in tiny spaces. But fear not thanks to Nissan’s Around View Monitor, a driving system that allows for seamless parking and manoeuvring. It uses four cameras to give the driver a virtual bird’s-eye view of their car in its surroundings.

“PARKING IS NOT AN ART” is a pan-European campaign conceived by TBWA\G1 completed with a series of prints, a demo video, a social media push, a CRM program, and POS displays.

Advertiser

Advertiser: NISSAN Europe

Creative Agency

Creative Director: Jocelyn Berthat

Copywriter: James Blose

Art Director: Joy Robin

Executive Creative Director: Eric Pierre

Photographer: Fabrice Bouquet

Creative Agency: TBWA\G1

Art Buyer: Marie Moulin

Post Production / VFX

Retouching: Les Démons

Category: Automotive , Cars

Genre: Digital , Print