TBWA/G1 and Nissan Show Us That Parking Is Not An Art
TBWA\G1 has announced its latest work “PARKING IS NOT AN ART”, a european campaign for a Nissan technology that assists parking.
This work features the marks left on parking garage walls from cars that have parked without Nissan’s Around View Monitor technology. What appears to be brushwork on a canvas isn’t, because parking is not an art.
We all face the fear of scraping or denting our cars while parking in tiny spaces. But fear not thanks to Nissan’s Around View Monitor, a driving system that allows for seamless parking and manoeuvring. It uses four cameras to give the driver a virtual bird’s-eye view of their car in its surroundings.
“PARKING IS NOT AN ART” is a pan-European campaign conceived by TBWA\G1 completed with a series of prints, a demo video, a social media push, a CRM program, and POS displays.
Advertiser: NISSAN Europe
Photographer: Fabrice Bouquet
Creative Director: Jocelyn Berthat
Creative Agency: TBWA\G1
Copywriter: James Blose
Art Director: Joy Robin
Art Buyer: Marie Moulin
Executive Creative Director: Eric Pierre
Post Production / VFX
Retouching: Les Démons
Category: Automotive , Cars
Genre: Digital , Print