TBWA\Chiat\Day LA Reimagines Cinderella Story in Six Seconds

Recently, TBWA LA participated in YouTube’s 6-second film activation, The Greatest Stories Ever (re)Told, which launched at the Sundance Film Festival this week.  

The team decided to reimagine the classic Cinderella story in film noir style and updated the story to make Cinderella the master of her own destiny. The short film flips the damsel in distress paradigm on its head, surmising what if Cinderella was a femme fatale instead.