Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?


Taste the Music With Sid Lee's New Promo for Stella Artois

The new promo is the world's first music video you can taste

Taste the Music With Sid Lee's New Promo for Stella Artois

Sid Lee has created The World’s First Music Video You Can Taste, a multi-sensory experience designed to enhance the flavour notes in a Stella Artois. You can view the video and try it for yourself at

During the video, the viewer is invited to change the colour of the film. This subtle change will affect how 'bitter' or 'sweet' a Stella Artois will taste. You can drag a slider at the bottom of the video to indicate how bitter or sweet the Stella currently tastes. 

Last week in New York, The Roots co-hosted #LeSavoir, a new global entertainment platform created by Sid Lee, and put on an exhilarating performance, launching their brand new track Bittersweet.
Creative Agency

Creative Agency: Sid Lee


Song: Bittersweet

Artist: The Roots

Category: Alcoholic drinks , Beers

Genre: PR