Talented Aussie Stars Deliver Intimate Details in Sheridan's 'Tonight Makes Tomorrow'
To celebrate the virtues of a quality night's sleep, Sheridan has partnered with five of Australia's most talented overachievers to give us an intimate insight into how they prepare for their tomorrow in its latest campaign via TBWA\Sydney.
Says Renee Awadalla, GM of marketing, Sheridan: "We pushed for a campaign that talked to a new audience without alienating our current customer. We believe we have created a platform that not only re-energises our brand, but one that clearly positions our sheet's superior quality and performance credentials as the secret to making the most of your tomorrow."
Says Andy DiLallo, CCO, TBWA\Sydney: "We feel like we know our heroes, but we know little about how they prepare at night to perform at their best tomorrow. These striking portraits give us an intimate look into the night time rituals of iconic Australian overachievers."
The campaign includes OOH in Sydney and Melbourne as well as a series of 30, 15 and 6 second online content featuring each of the talent and PR.