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Creative

Tactical Oxo Ads Offer Some Halloween-inspired Recipes

J. Walter Thompson London, 1 month, 1 week ago

JWT London inspires families to try some Dragon’s Fire Pumpkin Soup, Newt Stew and Spicy Bat Wings

Tactical Oxo Ads Offer Some Halloween-inspired Recipes

JWT London has launched a series of tactical press ads for Oxo. Each ad features a ghoulishly spooky recipe that will turn family favourite dishes into Halloween-themed treats for the family to enjoy (in between scoffing sweets and chocolate).

With dishes on offer such as Dragon’s Fire Pumpkin Soup, Newt Stew and Spicy Bat Wings, the long copy ads feature a full recipe with added spooky puns and seasonal jokes to bring them to life.

The ads break today giving people ample time to get all the ingredients (and family) together to conjure up these devilishly delectable dishes. 

Naz Nazli, creative at J. Walter Thompson London, said: “Halloween is the perfect time to put some show stoppers on the family table, and these recipes add some hubble, bubble boil and trouble to an ordinary dinner plate.”







Creative Agency

Creative Director: Dave Jenner & Chas Bayfield

Executive Creative Director: Russell Ramsey

Planner: Alex Huzzey

Creative: Phil Rylance, Leighton Ballett & Naz Nazli

Account Director: Phil Ridsdale, Rachael Anthony

Photographer: Simon Snow RM2

Creative Agency: J. Walter Thompson London

Project Manager: Steve Hedge, Susan Baumerder

Typographer: Bryan Riddle

Post Production / VFX

Retouching: John Proudfoot & Simon Snow

Production Company

Illustrator: Alex Clark RM2

Production Company: RM2

Category: Conveniece , Food

Genre: Illustration