Tactical Oxo Ads Offer Some Halloween-inspired Recipes
JWT London has launched a series of tactical press ads for Oxo. Each ad features a ghoulishly spooky recipe that will turn family favourite dishes into Halloween-themed treats for the family to enjoy (in between scoffing sweets and chocolate).
With dishes on offer such as Dragon’s Fire Pumpkin Soup, Newt Stew and Spicy Bat Wings, the long copy ads feature a full recipe with added spooky puns and seasonal jokes to bring them to life.
The ads break today giving people ample time to get all the ingredients (and family) together to conjure up these devilishly delectable dishes.
Naz Nazli, creative at J. Walter Thompson London, said: “Halloween is the perfect time to put some show stoppers on the family table, and these recipes add some hubble, bubble boil and trouble to an ordinary dinner plate.”
Executive Creative Director: Russell Ramsey
Creative Director: Dave Jenner & Chas Bayfield
Creative Agency: J. Walter Thompson London
Creative: Phil Rylance, Leighton Ballett & Naz Nazli
Typographer: Bryan Riddle
Project Manager: Steve Hedge, Susan Baumerder
Planner: Alex Huzzey
Photographer: Simon Snow RM2
Account Director: Phil Ridsdale, Rachael Anthony
Post Production / VFX
Retouching: John Proudfoot & Simon Snow
Illustrator: Alex Clark RM2
Production Company: RM2
Category: Conveniece , Food