Taco Bell Teams With Madison + Vine to Create First Web Series, 'Taco Tales'

Taco Bell, which already enjoys a strong presence on platforms including Snapchat, Instagram and Facebook, recently decided it was time to up its game on YouTube via original, serialized programming.

Enter "Taco Tales" - the fast-food restaurant chain's new, six-episode YouTube series inspired by the crazy, unexpected things real-world fans have done in pursuit of Taco Bell. It's the brand's first foray into original, scripted content -- and it stars comedians and YouTube personalities. 

The work was created in partnership with Madison + Vine (formerly SAV Studios), an LA-based content studio headed up by founder and CEO James Shani.

Check out the first episode, "Joy Ride." New episodes debut each Thursday.