Table19 Wins IPC Media CRM Pitch

Following a highly competitive four-way pitch, Table19 have been appointed to handle IPC Media’s in-life subscriptions strategy.

It comes following a recent restructure within IPC that aims to bring all three of its business divisions together to operate under a new philosophy of ‘One IPC’. IPC were looking for an agency partner that would help them move towards a more customer centric model and deliver best-in-class CRM. They saw this in Table19’s pitch.

Table19’s primary task is to use their unique Six Step Process to develop a best-in-class acquisition and in-life blueprint that will deliver better customer experiences across all 60 IPC titles. They have also been tasked with utilising IPC’s investment in technology and customer data to deliver hyper-personalised customer journeys.

Sarah Wilkinson, Head of Subscriptions Marketing at IPC Media, said: “We were impressed by Table19’s approach and their understanding of our brands, culture, complex structure and readers. Their approach to acquisition and in-life communications, via their own Six Step Process, has helped us to put our customers at the heart of our thinking, which is key to us achieving our business priorities.”

Matt Broekhuizen, Business Development Director at Table19, commented: “It’s an exciting time to be working with IPC Media. They’re the biggest player in their market, yet still strive to find innovative ways to deliver a better experience for their customers, so we’re delighted that they’ve recognised the difference our unique approach will make to helping them achieve their objectives.”