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Creative

Switch Your Situation by the Current Account Switch Service

The Current Account Switch Service and Partner Andrews Aldridge create new Snapchat lens to target young millennials

Switch Your Situation by the Current Account Switch Service

The Current Account Switch Service has launched a new sponsored Snapchat lens that aims to reach over one million 18-24 year olds in just one day.

The latest instalment in Partner Andrews Aldridge’s new campaign, ‘Switch your Situation’, the activity aims to deliver a highly-sharable experience for young millennials who are often disengaged when it comes to thinking about their finances.

The Current Account Switch Service is the first brand in the world to use the new slide functionality in a sponsored Snapchat lens, allowing users to slide from the scenario of a boring night in, to a fun night out.

Aaron Goldring, Executive Creative Director at Partners Andrews Aldridge, commented: “To reach a new audience, you need to engage with more than just a message. Our Snapchat lens fully involves the audience in our campaign, encouraging fun, natural sharing of the benefits of the service.”

The Current Account Switch Service makes switching your current account between banks and building societies simple, reliable and stress free. Since its launch in 2013, it has helped switch over 3 million accounts, and 40 banks and building societies are now part of the service.

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Category: Banking , Finance/insurance

Genre: Creative technology , Digital , In-camera effects