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Creative in association withGear Seven
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Swedish Telco Helps Kanye ‘Make Passcodes Great Again’

12/10/2018
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Acne and Telenor respond to Ye’s lack of digital security with a website that can create a safe passcode for you

Kanye West has been all around the media in recent months. As his latest achievement, the superstar rapper accidentally showed his phone passcode to the journalists’ cameras during a meeting with president Donald Trump. The passcode, 000000, spread like wildfire over internet just because of its low-level security.

To highlight the importance of mobile security, the Swedish telco Telenor launched generator that randomises phone passcodes that are safer than Kanye’s. Find the generator, created by international creative agency Acne, at MakePasscodesGreatAgain.com.

Linda Wetterborg, head of marketing at Telenor Sweden, said: “As a mobile service and internet provider, we want to highlight the importance of internet security and how easy it is to make your digital life more secure. Choosing a great passcode is one way of doing it, but it’s rather easy to forget. And maybe we can help Kanye while we’re at it.” 

Generate your own passcode at MakePasscodesGreatAgain.com and learn more how Telenor is working with mobile security at telenor.se/foretag/mobil-sakerhet

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