Suzuki Names Iris as Lead Creative and Strategic Agency
Iris has been named the lead creative and strategic agency for Suzuki, one year after winning the digital and social account for the automotive brand.
Iris was named Suzuki’s digital and social agency in June 2018, following a competitive six-way pitch. Since then, the agency’s remit has steadily grown, picking up briefs for Suzuki fleet, media partnerships and sponsorships for ITV and Channel 4, and most recently through the line communications on integrated briefs.
The news comes as Iris and Suzuki’s most recent campaign – ‘Grand in the Glovebox’ – set record sales results. Other highlights from the client agency relationship over the past twelve months have included activating the ITV Take That partnership in social and creating a series of idents for Suzuki’s sponsorship of Channel 4’s Bafta award-winning show, Gogglebox, both of which outperformed all KPIs set.
Iris’ new remit for advertising services for all business areas including digital and social will enable a more integrated approach to Suzuki’s brand building, at a time when the whole industry gears itself up for the challenge of widespread adoption of hybrid and electric vehicles.
Chris Marlow, managing director, Iris, said: “The ambition and bravery of Suzuki makes it a perfect example of a ‘For the forward’ client – showcasing the bravery and challenger mentality it takes to disrupt a category. We are confident Suzuki will reap the rewards of our multidisciplinary approach as we power the brand into the future.”
Tammy Charnley, general manager marketing, Suzuki, comments: “We’re excited about strengthening our relationship with Iris, harnessing the creative firepower and strategic thinking, and the disproportionate benefits that come from a truly integrated approach. In Iris we’ve found the perfect partner to help navigate the automotive challenges all car brands are facing.”
7Stars will continue to handle the media. The creative and strategic account had been previously held by Red Brick Road.
