Suspense, Drama, Anxiety... Samsung Tackles Emotional Rollercoaster of Low Battery
The fear and panic that sets in when your battery drops – otherwise known as “Low Battery Anxiety” – is a common syndrome plaguing mobile phone users. It’s also the subject of Samsung’s new spot “Don’t You Die on Me” by Leo Burnett Chicago, which demonstrates the human benefits of the fast wireless charging technology, pioneered by the brand, with drama and suspense fit for cinema.
The spot follows viewers engrossed in gripping movies on their phones. Just as key characters run into life or death situations – “Don’t die on me!” – the low battery sign starts flashing. Low battery anxiety sets in as the desperate hunt for a phone charger begins, complete with its numerous challenges. The solution? Samsung’s Fast Charge Wireless Charger Convertible that the final watcher easily places her Samsung Note8 on as her movie continues uninterrupted.
The spot follows viewers engrossed in gripping movies on their phones. Just as key characters run into life or death situations – “Don’t die on me!” – the low battery sign starts flashing. Low battery anxiety sets in as the desperate hunt for a phone charger begins, complete with its numerous challenges. The solution? Samsung’s Fast Charge Wireless Charger Convertible that the final watcher easily places her Samsung Note8 on as her movie continues uninterrupted.
“Samsung is always innovating ways to remove the barriers of everyday life. Our job is to tell the human stories behind the technology. Why is wireless charging amazing? Because when you're on the edge of your seat, immersed in a movie, your phone should live to see every twist and turn too,” says Britt Nolan, Leo Burnett U.S. chief creative officer.
The hero film and associated content are available over social and digital channels across global markets.
