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Creative

Surf World Champion Lisa Anderson Scales an Epic Frozen Wave for No7's 'Ready' Campaign

Created by Mother, the Daniel Kleinman-directed spot for the makeup brand delivers a powerful and inspirational message to viewers

Surf World Champion Lisa Anderson Scales an Epic Frozen Wave for No7's 'Ready' Campaign

No7 believes that beauty is about much more than looking pretty. When a woman feels in control of how she looks, she has the energy and confidence to go out and do anything. With a life story that truly epitomises this, No7’s latest protagonist, Lisa Andersen, is a surfer who broke the sport’s mould and has paved the way for many women to follow in her wake.

This, the fifth chapter of READY, features No7’s range of clinically-proven serums, which help to reduce the appearance of lines and wrinkles at every life stage. The ‘age-defying’ benefits of the range are embodied by our protagonist, who has never let her age or gender hold her back - Lisa Andersen epitomises this spirit.
Lisa is a US-based four time World Champion surfer. Named as one of the 100 Greatest Sportswomen of the Century by Sports Illustrated magazine she has been inducted into the Surfer’s Hall of Fame. Florida-born Lisa has won almost every surf title there is, multiple times. Starting aged 13 (in the 1980s, when women's surfing was underground, and surfing in general was seen as a man's sport), Lisa Andersen worked hard to impress her peers with her smooth but aggressive style.  After making competitive history as a single mum, Anderson soon became a surfing icon, transforming women's surfing more than any surfer before her. Now 49, Lisa still enjoys surfing, her relentless passion and commitment being a source of inspiration for women all around the world.

The commercial brings No7’s ‘age-defying’ spirit to life too - showcasing Lisa as an example of the extraordinary heights women are scaling  every day, regardless of age. We follow her as she ascends a mountainous wave before surfing the epic peak. The arduous climb, a powerful metaphor for the daily challenges she faces, delivers an inspirational story of a woman who conquers the hurdles to keep doing what she loves, no matter her age.

The No7 READY brand direction, first launched in April 2016, began No7’s evolution from a British beauty icon to a global destination brand for women in the modern world. The focus changed from women getting ready, to what they’re getting ready for. It’s about celebrating the many things, both big and small, women can do when they are READY. For No7, it’s about empowering women to get out there and make an impact.

Category: Beauty/health , Cosmetics

Genre: Apps , Creative technology , Digital , Experiential , Fashion & Beauty , PR , People , Scenic , Strategy/Insight