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Creative

Support To Life Creates Font with the Power to Change the World

Developed in partnership with TBWA\Istanbul, Support To Life has created a platform where this font can be used to create requests specifically for G7 leaders.

Support To Life Creates Font with the Power to Change the World

Independent humanitarian organization Support To Life has created a powerful tool to help global citizens influence decisions made at the annual G7 Summit this year, taking place in Quebec, Canada from June 8 - 9.

Introducing themostpowerfulfont.com, an entire alphabet of letters selected from different G7 leaders’ signatures.
 
In partnership with advertising agency TBWA\Istanbul, Support To Life has created a platform where this font can be used to create requests specifically for G7 leaders.  These requests can then be shared across social media with an automatic mention of these leaders' social profiles. Using these letters to embody the influence of the G7 collective, the message is delivered in a format designed to cut through.
 
The G7, or Group of 7, is a group of only seven nations with advanced economies including Canada, France, Germany, Italy, Japan, the United Kingdom, and the United States who come together to discuss world issues, leading to decisions that inform policies and strategies implemented around the world.  Support To Life wanted to broaden the conversation and spread decision-making power beyond these leaders, to ensure the final conclusions were well-informed and inclusive of differing global perspectives.

By creating themostpowerfulfont.com, Support To Life hopes to capture the influence the G7 leaders hold and use it to provide people outside of this summit with the opportunity to demand solutions. Visit www.themostpowerfulfont.com and craft your own message and make a real impact during the 2018 G7 Summit.

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Client

Advertiser: Support to Life

Client Team: Burçin Birim, Katya Atat

PR and Social Media Manager: Anaka Kobzev, Amy Dunn

Creative Agency

Creative Agency: TBWA/Istanbul

Chief Creative Officer: İlkay Gürpınar

Web Design: Lime or Lemon

Frontend Developer: Ali Genc

Graphic Production: Evrim Saracoglu, Utku Yazıcı , İrem Akalın/ Graphic Application - Soner Tutuncu, Ozhan Bicer, Fatma Aydin)

Digital Team: Gulten Yılmaz, Bersu Besli

Chief Strategy Officer: Toygun Yilmazer

Managing Director: Ela Bilgisel (Deputy)