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Creative

Superfans Feel the Force with Google Pixel 2 in Uber Cool Star Wars Spot

Finger Music NY remixes the iconic Star Wars theme in new spot created by B-Reel to promote the Google smartphone AR stickers

Superfans Feel the Force with Google Pixel 2 in Uber Cool Star Wars Spot

Google releases its latest commercial to promote the Pixel 2 smartphone's AR stickers. Tapping into Star Wars ahead of the release of ‘Episode VIII: The Last Jedi’, the 60” spot by creative agency B-Reel, draws together real superfans against a beatbox re-record of the iconic trailer music, to create a fantasy world in reality.

As fans from around the world don their best movie regalia, their imagination comes to life as elements from the movie are not so far far away when they use their smartphones - from x-wing lawnmowers, to drones on the subway.

Beatboxer Verbal Ase, who features in the beginning of the commercial, performed the remix of the iconic track. To create the track, Google and B-Reel worked closely with Finger Music NY bringing Creative Director and Music Consultant, Dave Hodge, on set for the shoot.


Dave Hodge comments: “I always love working with directors on set when there’s a musician on screen. We started working with Verbal Ase early on, doing test rounds and proof of concept examples. He is actually rather well-known to anyone who commutes on the NYC subway! He’s always down there. If you had to describe him, he is like a mix between Rahzell and that guy from Police Academy - super talented. Cameron [Thompkins] our production manager did a great job capturing his sound in the studio and Ewa Miller was the brains behind pulling it all together.”

When it came to recording the track, Finger Music tell us they worked with Ase and Beastie Boys studio’s Chief Engineer Andre Kelman.

“It was essential that the melodies we used were recognisably Star Wars to make the characters really come to life. The task here was to re-record the famous trailer music, but inject the playfulness and human element of the characters in the spot. Because they are real super fans we didn’t want the track to be too slick and huge, we wanted it to have its own feel that would connect with the fans.”

The spot will air on Monday 11th December in cinemas nationwide in the US throughout the month of December. The spot will also air on all four networks and a number of cable channels through to the end of 2017
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Client

Advertiser: Google

Creative Agency

Creative Agency: B-Reel

Production Company

Production Company: Bob Industries

Executive Producer: TK Knowles

Director: Dayton/Faris

DOP: Kris Kachikis

Producer: Bart Lipton

Offline

Edit Company: B-Reel

Editor: Ken Rosenberg

Post Production / VFX

Post Production Company: The Mill

Colourist: Juan Carlos Barquet, Timothy Kim, Pablo Estrella You

2D Artist: Vi Nguyen, Kyle Zemborain

Designer: Bobby Ushiro

2D Lead: Ben Kwok

3D Artists: Juan Carlos Barquet, Timothy Kim,

Music

Music Supervision: Dave Hodge (Consultant)

Creative Director: Dave Hodge

Executive Producer: Ewa Miller

Voice-over: Verbal Ase *Beatboxer)

Mix: Heard City

Music Agency: Finger Music New York

Sound Editor: Cameron Thompkins

Sound Production: Finger Music New York

Music Production: Cameron Thompkins

Producer: Ewa Miller

Genre: Creative technology , Digital , Editing , Experiential , PR , People , Storytelling , Strategy/Insight , Stunts