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Creative

Subway Unleashes 'the Feel Good’ for World Sandwich Day

Social media campaign from McCann London promotes two-for-one offer featuring a wild mix of fun-loving imagery

Subway Unleashes 'the Feel Good’ for World Sandwich Day

Subway is inviting sandwich lovers to ‘DOUBLE THE FEEL GOOD’ in a riotous global campaign to celebrate its World Sandwich Day two-for-one offer.
 
The explosive campaign created by McCann London, during which Subway is donating to local hunger charities, is flooding social media with everything from the sublime to the ridiculous to celebrate World Sandwich Day. Across a series of short-form GIFs, breakdancing robots, jazz drumming cats, exploding sumo wrestlers, amorous giraffes and beyond will capture the imagination of the brand’s diverse audience. McCann London collaborated with director Chris Bristow, from production company Blinkink, who is known for his high-octane, strange and humorous films, to create the GIF series.
 
Social activity is also being supported by a new television commercial. A lone singing tomato opens the 30-second slot, merrily crooning to the uplifting tune of Blue Swede’s “Hooked on a Feeling”. Suddenly, the number of singing tomatoes doubles, doubles and continues to double until a 32-strong choir of a capella tomatoes is united in belting out the ‘70s ballad. 15- and 6-second versions of the commercial will also roll out online.

Launched on Thursday 25 October across over 60 global markets, the campaign will continue through to World Sandwich Day this Saturday 3 November.
 

Rob Webster and Alexei Berwitz, Creative Directors at McCann London, said: “Subway’s amazing World Sandwich Day offer gave us an opportunity to create something that genuinely makes people feel good. Through a mixture of colourful GIFs launched online and a new TV ad, we’ve created a campaign that packs all the fun and punch of a 6” Spicy Italian with jalapeno peppers.”
 
Kyle Reese, Marketing Manager at Subway, said: “It feels great to tuck into a delicious Sub on World Sandwich Day – and this year, it doesn’t stop there. We’re treating our customers to another Sub entirely free to share with loved ones or keep to themselves. We’re also donating money to hunger charities in our local markets, so people can know that they’re doing good by helping other people too.”
 

 
 

Credits

Client: Subway
Title: World Sandwich Day
 
Agency: McCann London
Co-Presidents and CCOs: Rob Doubal & Laurence Thomson
Executive Creative Director: Ross Neil
Creative Director: Alexei Berwitz
Creative Director: Rob Webster
Creative: Wayne Hanson
Creative: Jez Willy
Creative: Robin Gordon
Creative: Ella Monti
Designer: Jade Sheppard
Designer: Nazima Motegheria
Managing Partner: Jason McNamee
Business Director: Oliver Morgan
Account Director: Melanie Vickers
Account Manager: Semran Kooner
Planner: Emily Parker
Partner, Comms Strategy: Nick Kavanagh
Project Manager: Agne Dagyte
Chief Production Officer EMEA: Sergio Lopez
Lead Executive Producer: Sophie Chapman-Andrews
Agency Producer:  Rebecca Wilford
Business Affairs Lead: Nicholas Mugridge
Business Affairs: Monique Naraina
Craft Music: Chris Graves
Sound Designer: Will Frances
 
Production Company: Blinkink
Director: Chris Bristow
Executive Producer: Bart Yates
Producer: Alex Halley
Production Manager: Mira Valcheva
DoP: Matt Day
1st AD: Sam Le Page
Camera Assistant: Toby Goodyear
Motion Control Assistant: Jen Newman
Gaffer: Aldo Camilleri
Electrician: Genki McClure
 
Art Director: Gordon Allen
Art Dept Assistants: Yossel Simpson-Little
Puppeteer: Andy Biddle
Home Economist: Rob Morris
Home Economist Assistant: Jaswinder Jhalli
Playback: Pete Hodgson
Caterers: Konrad Lindholm
Runner: Jim Penfold
 
Post Production: Blinkink Studio
VFX Supervisor: Simone Ghilardotti
Character Design: Margaux Rosiau
Concept Art: Camille Perrin
Compositors: Simone Ghilardotti, George Barillaro, Luke Simpson
Clean Up: Team Digital
Animator: Josep Bernaus Valls
Grade: Joseph Bicknell @ Cheat
 
10 x GIFS:
Director: Chris Bristow
Producer: Alex Halley
Production Manager: Mira Valcheva
 
Dancing:
Animator: Tom King
 
Giraffe:
Animator: Bradley Purnell
 
Lightning:
Animators: Chris Cray, Thomas Knowler
 
Gorilla:
Animator: Jac Clinch
 
Head:
Character Design: Daniel Lambert
Animators: Luca and Sinem
 
Robot:
Character Design: Daniel Lambert
Animators: Luca and Sinem
 
Sumo:
Character Design: Daniel Lambert
Animator: Bishoy Gendi
 
Vending Machine:
Animators: Sandrine Gimenez, Lisa George-Gilroy, Mark Ardisson
 
Cats:
Animator: Bradley Purnell
 
Diving:
Animator: Chris Bristow
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Category: Convenience , Food

Genre: Comedy