Student Ad Team 'The Global Book Crit' Reveals How They Broke into Global Advertising

Advertising is one of the most competitive industries you could imagine. We are a young team that quite literally went the extra mile to try and get our names out there.

We have just finished our third and final year studying Creative Advertising in Lincoln. With the idea of breaking into the industry looming over us, and constantly hearing our course mates - who also happen to be our competition – talking about the prospects of working in London, we realised that it would be difficult for us to get noticed amongst the crowd.

So we used everything we have been taught about problem-solving to come up with a solution that would make us stand out from the rest. We wanted to be remembered, not just seen. We decided to spend a week travelling across the world, getting as many book crits from the biggest agencies along the way.

We managed to get our university to support us on this crazy adventure and they paid for all of our travel funds. On our #GlobalBookCrit we ended up visiting Grey, TBWA, DareWin and Andrew Jolliffe from Ogilvy over our first two days, in Paris. We then flew to Dubai and visited Impact BBDO, after that we visited Young&Rubicam in Milan before making our way back to the UK. It really opened up our eyes to what each agency looks for.

Social media played a huge part in making it possible to visit some of the places we did. Industry people were more than happy to help us in any way they could, and Twitter was a great platform for that.

Upon our return, we have had crits in London with some of the agencies we hope to work for some day including Mother and Grey.

Whilst the world was going to London, we decided to go across the world, and are so grateful to everyone that played a part in making this possible for us.