Struck, a leading digital creative agency, is pleased to announce that Jennifer Hughes has joined the company as Director of Strategic Planning. The newly-created position reflects Struck’s intention to further expand its integrated marketing services on a competitive national scale. Hughes brings more than 20 years of strategic branding expertise to the Struck team.
“Our agency is driven to uncover key insights that will fuel impactful brand solutions. The addition of Jennifer will help us lead clients on an even more strategic level, and strengthen our cause to make brands greater than,” said Dan Conner, CEO of Struck.
With a two-decade career that spans both client-side and agency marketing, Hughes is an expert in strategic branding. She has extensive background in brand leadership in both traditional and digital media, working with clients including Microsoft, MasterCard, Verizon Wireless, IBM and Cisco. Driven to uncover key strategic insights for clients, Hughes has a deep research background and has earned multiple industry awards for success in marketing communications and public relations.
Most recently, Hughes was with 3M and spent nearly 10 years in strategy and account planning with McCann-Erickson and MRM Worldwide.