Streetlight Fireflies Migrate in BBDO New York's GE Spot

Whitehouse Post Editor James Dierx recently collaborated with MJZ Director Dante Ariola via BBDO New York for “What Would Happen,” a stunning new spot for GE.

The piece deftly highlights GE’s focus on technological advancement with captivating imagery and smooth pacing throughout. To capture the spot’s sublime natural beauty, the crew traveled to Johannesburg and KwaZulu-Natal, South Africa for the shoot. Exploring life’s curiosities, the film asks what would happen if energy could come from anything, power could be anywhere, and light could seek out the dark, before answering with a simple and inspiring, “anything.”

Credits

Agency: BBDO

ECD, Copywriter: Michael Aimette

CD, Art Director: Eric Goldstein

SVP, Senior Director: Peter McCallum

Account Director: Lindsey Conklin

SVP, Group Executive Producer: Anthony Nelson

Production Co: MJZ

Director: Dante Ariola

President: David Zander

Senior Executive Producer: Scott Howard

Producer: Natalie Hill

Editorial Co: Whitehouse Post

Editor: James Dierx

Executive Producers: Lauren Hertzberg, Joni Williamson

Producers: Melanie Klein, Joanna Manning