StrawberryFrog Wins LifeBridge Health Account

LifeBridge Health has appointed StrawberryFrog as its AOR for its strategic branding and creative mandate following a multi-agency pitch.

LifeBridge Health is one of the fastest growing health systems in the United States. Headquartered in Baltimore and employing nearly 11,000 people, LifeBridge Health is a unique health system offering services across a continuum-of-care, including four hospitals, hundreds of doctors’ offices, urgent care centers, home health care, pharmacy services and more.

LifeBridge Health has appointed StrawberryFrog as its marketing and advertising strategic partner following a four-agency pitch. StrawberryFrog has been tasked with developing a modern brand strategy and rolling out marketing campaigns and content across all media platforms.

LifeBridge Health Chief Marketing Officer, Brian Deffaa said, “We have charted a new path at LifeBridge Health with a bold new vision. Now is the right time for us to put that vision into action and do something different in the health care sector. We look forward to working with our new partners at StrawberryFrog to create a completely new and original approach to the way people think about their health care.”

Scott Goodson, CEO at StrawberryFrog said, “We are extremely excited about partnering with LifeBridge Health and focused on building a purpose-based marketing movement. They are the disruptive brand in a most traditional category. Up to this point, it has been an unmovable category; but people these days are open to new loyalties and prefer challenger brands to the status quo. LifeBridge Health has created a unique group, culture and service that is right for where this country is heading; one that will change the way people think about hospitals and preeminent medical care in this country today. Our work too will be very differentiated as we build this brand. Also Brian Deffaa, the CMO, and his team are incredibly talented and are driving a smart and modern strategy.”

Shana Bellot, Client Service Director StrawberryFrog said: “It’s rare to find a company with such a clear vision and confidence. They are a young team with a very modern approach towards reaching their vision and mission. We want to ensure that the brand creates a step change in the category. We aim to infuse into the branding, marketing communications and advertising some of the vision and freshness that envelops the brand and everyone at LifeBridge Health.”