Stink Studios Names James Britton Global MD

James Britton, MD of Stink Studios Europe has been promoted to Global Managing Director. CEO Mark Pytlik has resigned to pursue other opportunities.

Britton will be tasked with working across the network and helping further develop the company’s offer as a full-service creative studio in film, technology and content to ambitious modern brands especially in technology, fashion and entertainment.

Reporting to Stink Group Global CEO James Morris, he will work closely with the current leadership across Stink Studios.

Britton joined Stink Studios, then Stinkdigital, six years ago from AKQA where he helped develop the Nike Football business. First as an Executive Producer, then as MD of Europe (2014), he has been key to Stink Studio’s evolution and success. Still a small London outfit in 2009, having recently opened in Shanghai and Sao Paulo, it now has seven offices globally and employs over 125 people working with some of the best brands in the world, including Burberry, Netflix, Adidas, Twitter and Ray-Ban.

Stink Studios quickly established itself at the forefront of creative technology by making the first piece of interactive work to win the Film Grand Prix in Cannes, Phillips ‘Carousel’ in 2009, while 2014’s ‘The Other Side’ for Honda Civic Type-R (with Wieden+Kennedy) cemented this reputation, receiving many accolades including a Gold Cannes Lion. Over the years it has broadened beyond interactive film to create immersive digital experiences across a range of emerging platforms. For Google, it took people behind the scenes of Abbey Road Studios as never before with VR, and this month sees the company launch a major project for Polaroid. This work points to the future for Stink, as it matches high quality film craft with proprietary technical innovation.

James Britton said: “This is an amazing opportunity to build on what we’ve created and, working with the most progressive modern brands in the world, to bring together Stink’s outstanding talent across technology, creative and content.”

James Morris added: “Stink has always believed in the promotion of our people and growing our talent first. This is an exciting time for the network as we invest in our future to grow creatively and commercially. James has already proven himself an exceptional leader and I look forward to working with him to fulfil the vision of the whole Group. I would like to take this opportunity to thank Mark for his outstanding contribution to Stink over the past 10 years.”

Mark Pytlik said: "I'm very proud of what we've achieved in my ten years at Stink, but now it's time for me to try something different. I wish James Britton all the best and have no doubt that he'll do a fantastic job in the new role."

Mark will remain a company shareholder, advisor to the board and friend to the business.