St.George Banking App Helps Santa Keep Track of Festive Finances
In a world of tap-and-go purchasing, Australians are now using less cash than ever before and whilst it's now easier to make purchases, some people can feel like they are losing track of their spending. To help its customers keep track of their finances this holiday season, St.George Bank has launched 'Festive Finances', an integrated campaign, developed by Saatchi & Saatchi Sydney, to demonstrate how its banking app can assist.
The campaign will roll out across broadcast television, cinema, digital, online video, out of home advertising, retail digital screens and on social. The social component of the campaign also includes a custom made Snapchat lens.
Says Kate Kissane, head of brand and advertising, St.George Bank: "As a bank we understand the financial pressure of Christmas meaning it can be a tricky time to talk about finances. We wanted to spread a Christmas message that helps our customers keep track of their spending so they have confidence in where they are at and can make informed decisions about when to splurge and when to save."
Says Sesh Moodley, deputy executive creative director, Saatchi & Saatchi Sydney: "Juggling the Christmas budget can be stressful so it's great that St.George Bank has developed its banking app to help people overcome that. The 'Festive Finances' campaign is a fun seasonal extension to the well performing Little Dragon campaign."
Executive Producer: Tim Pietranski
Photographer: Steve Greenaway
Photo Producer: Ash Weaver
Post Production / VFX
Executive Producer: Tyrone Estephan
Post Production Company: Alt VFX
Producer: Martina Joison
Director: Graeme Burfoot
DOP: Simon Ozolins
Producer: Jude Lengel
Production Company: Prodigious
Creative Agency: Saatchi & Saatchi, Sydney
Music & Sound Design: Rumble Studios
Category: Banking , Finance
Genre: Animation , People