Starcom Turkey Tops RECMA Ranking
In Network Diagnostics latest Global Report, dated November 2016, Paris-based research agency RECMA (Research Company Evaluating the Media Agency Industry) has attributed Publicis One Turkey’s media agency Starcom 21 points, the highest score out of all Starcom agencies globally.
Founded in June 1991, in Paris (France), RECMA is the only independent rating company to publish a wide range of media agency notation reports and tools on a global scale. RECMA’s mission is to provide strategic intelligence reference tools to help the top 500 global advertisers in their decision-making and agency sourcing. RECMA collects and analyses data from more than 880 media agencies in 60+ countries. The first global media report was published in 1999.
Speaking about the recognition by RECMA, İnanc Dedebaş, CEO for Turkey, Publicis One said, “We are very proud that Starcom Turkey has once again been named as the number one in Turkey and emerging top among all Starcom teams globally in RECMA’s Network Diagnostics. This result is a strong testament of our commitment to delivering our clients a competitive advantage in a fast-paced industry. Our strong strategy and unique structure exhibits three key approaches: Client first, continuous transformation and special focus to digital and data.”
Starcom also focuses on long-term business management, resulting in a variety of digital media developments, Programmatic, Performance Marketing, and Personalisation Marketing. “RECMA which is the only independent company that publishes media agency rankings on a global scale is the most prestigious report. Being recognised by RECMA’s once again clearly reflects the faith our clients continue to have in our work and our well integrated structure for a higher momentum. I’m very proud of our team have been putting tremendous effort to make this happen and showing very strong ownership and leadership.” added Mr. Dedebas. RECMA carries out media agency evaluations on a quarterly basis in 43 countries. 700 agencies are assessed based on a set of 19 key performances indicators focusing on the vitality and the structure of the agencies, including their management line-up.