senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Star Cricketers Talk Determination in Campaign for ASICS' Cricket Australia Partnership

23/10/2018
Production Services
Sydney, Australia
80
Share
'Move As One' is an adaption of the global 'I Move Me' brand proposition and aims to galvanise the nation's support of the Australian Cricket team

ASICS Oceania has released a new integrated campaign developed by Connecting Plots and Infinity Squared, to activate its partnership with Cricket Australia.

Says Simone Bushnell, general manager marketing, ASICS Oceania: "Cricket is inherently part of our culture and this campaign encourages all Australians to show their support of our national team."

The campaign features a mix of players - Mitchell Starc, Josh Hazlewood and Glenn Maxwell - and real fans of cricket from grassroots levels up.

All assets have been made native for both skippable and non-skippable digital and social environments.

Credits
Agency / Creative
Production
Post Production / VFX
Editorial