Speight's Helps Mates Say 'Cheers' in Innovative Campaign via DDB NZ
Following on from Speight's popular 'The Dance' brand ad, Speight's has this week launched an innovative campaign extension: 'Cheers Beers' via DDB New Zealand.
This second phase of the campaign is a fresh take on recognising the lengths mates go to for one another, allowing mates to personally say 'cheers' to that good sort in their life with a thoughtful box of 12 Speight's Gold Medal Ales.
Geoff Kidd, Lion senior brand manager, says 'Cheers Beers' is a great way to bring to life the overarching brand platform in a way that rewards loyal customers and engages wider audiences.
Says Kidd: "I think this is a fantastic example of an idea which the true brand loyalists will love, and then they'll share it with their mates," says Kidd. "We've already seen some great examples doing the rounds on social of some really thoughtful (and funny) labels that people have made for their mates."
Shane Bradnick, DDB executive creative director, says he's thrilled with the way 'Cheers Beers' has come together and the response it's received from customers.
Marketing Director: Craig Baldie
Senior Brand Manager: Geoff Kidd
Assistant Brand Manager: Gen Brown
Marketing Manager: Jane Dempsey
Creative Agency: DDB New Zealand
Executive Creative Director: Shane Bradnick
Chief Creative Officer: Damon Stapleton
Senior Business Manager: Michael Doolan
Senior Business Director: Jennifer Travers
Senior Art Director: Zac Lancaster
Web Design: Satellite
Executive Planning Director: Lucinda Sherborne
Digital Agency: YoungShand