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Creative

Spark44's New Jaguar Campaign Urges Us to Bend The Rules

The spot was produced by Park Village and features the 'Mistress of Mischief’ using her wiles to get away with all the things we wish we could

Spark44's New Jaguar Campaign Urges Us to Bend The Rules

What better way to introduce Jaguar’s rule bending new E-PACE to UK audiences than creating a character cheeky enough to drive it?

The 'Mistress of Mischief’ uses her wiles to get away with all the things we wish we could. Brought to life by 'Britannia' star Annabel Scholey under the direction of ‘Fleabag' director Harry Bradbeer, Spark44 created a series of short, humorous and sharable social-first films.

Bored of the status quo?

It’s time to bend the rules.

Client

Advertiser: Jaguar Landrover

Creative Agency

Creative Agency: Spark44

Chief Creative Officer: Brian Fraser

Agency Production: Nicola Spence

Creatives: Christopher McKee, Richard Morgan

Creative Directors: Matt Statham, Chris McDonald

Account Team: Hannah Sawford, Mikaela Green

Production Company

Production Company: Park Village

Director: Harry Bradbeer

DOP: Ruairi O’Brien

Editorial & Online: Adam Bosman

Executive Producers: Peter McMillan

Offline

Online Editor: Unit

Post Production / VFX

Grade: Goldcrest (Jet Omoshebi)

Retouching: The Forge

Music

Sound Design: James Saunders

Print / OOH

Photographer: Alan Powdrill