Southpaw’s Recruitment Drive Continues with Three New Senior Appointments

Following a successful run of pitch wins, Southpaw has made a trio of new senior appointments in the past month, to help drive the next phase of their business strategy and growth plans. 

Joining the agency as a Senior Creative, Barney Ashton brings with him the perfect mix of creative calibre and agency experience. After working at some of London’s top ATL and digital agencies (JWT, AMV and Saatchi & Saatchi London to name a few), gaining international experience across some of the world’s most progressive brands, Barney will be reporting into Creative Directors Craig Roderick and Glenn Smith and will be leading the day to day creative outputs across a select range of clients within Southpaw’s Automotive and Alcohol portfolios. Barney said, “I’m really excited about joining Southpaw and making the most of the fantastic creative opportunities their client list offers.”

To support the ever growing demand for strategic services, Southpaw has appointed Nicole Kirkland as Senior Planner, who has experience of working with prestigious brands such as Western Union, Mizkan, Mondelez, Pernod Richard and Scotts during her time at McGarry Bowen. With expertise in FMCG, Nicole also spent time at TBWA\London, JWT London, Leagas Delaney, working with clients including Mars, Nestle Rowntree, Knorr, Baxters and Ferrero. Nicole said, “Southpaw has been going from strength to strength, and it’s an exciting time to be joining an agency with so much potential. I’m looking forward to getting to grips with such a diverse and interesting client portfolio as well as working with some talented and passionate people.” 

Finally, Rob Goodall joins the agency as Business Director, bringing with him a wealth of experience across telecoms, consumer electronics and finance, from time spent at agencies such as SapientNitro and more recently iris Worldwide, where Rob worked across brands such as Barclays and Barclaycard and led the Global Samsung account. Rob said, ‘’I am absolutely delighted to be joining Southpaw. They offer an exciting and unique proposition for clients and have had amazing success over the last 3 years which I look forward to contributing to in the future’’.  

Tom Poynter, Group Marketing Director said, “Since our brand launch in April 2014, we have been executing consistently against a 5 year plan.  As we continue to achieve growth and scale, it is critical we bring in the right talent mix to deliver a creative product that is recognisable to Southpaw.  Barney, Nicole and Rob are all seasoned players and will be a huge part of building our agency to the next level both creatively and culturally.”