Sony/ATV Announces Global Licensing Deal with Egrem

The partnership, established with the world’s No. 1 music publisher, aims to expand the promotion and management of the EGREM catalog, Cuba’s leading music management company.

The agreement includes the long-term licensing of more than 10,000 works, covering a diverse number of musical genres and legendary artists, both national and international.

At a ceremony held at the Peter Ludwig Foundation of Cuba where the deal was signed, EGREM Managing Director Mario Ángel Escalona Serrano said: “The oldest record company in Cuba is honored to share the opportunity to develop the joint licensing of our great editorial catalog with Sony/ATV Music Publishing. This relationship will expand the promotion and international dissemination of our musical heritage, as well as raise awareness of relevant Cuban authors and composers.”

Sony/ATV President, International Guy Henderson said: “It is a great pleasure and privilege for Sony/ATV to represent such a prestigious catalogue. Music is the lifeblood of the Cuban people and as such has produced so many talented artists and songwriters over several decades. Sony/ATV will now be in a position to take these writers and their music to the world, exposing the sounds of Cuba to new markets and providing fresh opportunities to EGREM and its quality roster of songwriters.”

Sony/ATV Spain Managing Director Juan Ignacio Alonso Puig said: “We are very excited and honored that EGREM has decided to entrust Sony/ATV with the most important and extensive catalog of Cuban music in the world. We are convinced that these incredible songs represent an enormous potential to gain new audiences outside of Cuba, attracting new global recognition for the best of the country’s music and culture.”

The new agreement follows a deal announced in September 2015 between EGREM and Sony Music Entertainment for the international distribution of the Cuban company’s master recordings.

The Sony/ATV deal covers an incomparable collection of Cuban copyrighted material, including works by Sindo Garay, Ignacio Piñeiro, Carlos Puebla, José Antonio Méndez, Adolfo Guzmán,  Benny Moré, Senén Suarez, Lorenzo Hierrezuelo, Luis Marquetti, Félix Chapotín, José Luis Cortés, César “Pupy” Pedroso, Juan Carlos Alfonso, Arnaldo Rodríguez, Ricardo Leyva and David Calzado.

Mario Ángel Escalona Serrano said: “Encouraged by the transcendence and prestige of the artists and composers we represent, we welcome this new contract as one of the major challenges we will be working on during the coming years.”