Solve Wins the V Foundation for Cancer Research Account

Following a national agency search and competitive review, Solve has been awarded the account for The V Foundation for Cancer Research. Based in Cary, NC, The V Foundation for Cancer Research was founded in 1993 by ESPN and the late Jim Valvano, legendary basketball coach of North Carolina State. Since 1993, the foundation has funded more than $150 million in research grants nationwide across all cancer types.

“We’re honored to add The V Foundation to our roster,” said John Colasanti, Solve CEO. “Working with an organization dedicated to saving lives by helping find a cure for cancer is incredibly rewarding and brings a unique sense of urgency to the work we do.”

Solve will provide brand positioning and identity, target audience definition, connection strategy, and messaging and implementation across traditional, experiential and digital channels. The timing of the start of the new relationship is especially significant, given the recent conclusion of the NCAA basketball tournament. Jim Valvano, the inspiration behind the foundation, is an iconic part of March Madness history. Valvano’s 1983 North Carolina State basketball team won the national championship in one of the tournament’s greatest upsets ever.