senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Soaring Flavours: NERD's Garth Lee Directs New Animated TVC for London Dairy

14/05/2018
Production Company
London, UK
73
Share
TVC was crafted using a mix of several animation techniques stitched together

The Soaring Flavours animation for luxury ice cream brand London Dairy showcases their truly delicious range of flavours, “perfect to share and enjoy anytime and anywhere.”

Produced by NERD Productions and directed by Garth Lee, the TVC and online film was crafted using a mix of several animation techniques and then seamlessly stitched together. Each scene was built in 3D using 3D renders which were then used as guides to enhance the scenes in 2D. Using lighting and geometry information from the renders, Garth was able to create large 2D scenes with the added depth and scale of a 3D environment. 

To further push the carefully crafted film, the subtle details on the characters were brought to life through frame-by-frame (or cell) animation. Features such as folds in the clothes, facial features, hair and hand details were all meticulously drawn frame by frame to give a very unique style.

Credits
Brand
Production
Post Production / VFX
More News from NERD Productions
21
0
ALL THEIR NEWS
Work from NERD Productions
Turbo Love
NERD
08/02/2024
3
0
SpinMania 'Duell'
Migros
25/08/2023
18
0
Pain Care
NHS
12/07/2023
21
0
ALL THEIR WORK