Smyths Toys chooses HERO's Mat Sunderland.
'Our Generation Dolls' have been flying off the shelves after the launch of this new TVC for Smyths Toys.
The 30 second TVC was directed by Mat Sunderland, produced by HERO and edited by Sue Moles, and features a range of Our Generation dolls and horses. The commercial is designed to appeal to the female age 8-10 market.
