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Creative

Smart Energy GB's New Spot Reminds Us How Smart Meters Help to Power Britain

The documentary style film, directed by Simon Ratigan of production company HLA, focuses on simple, humorous, well-observed, human moments

Smart Energy GB's New Spot Reminds Us How Smart Meters Help to Power Britain

As part of the five year campaign to install new, energy saving smart meters in every home in Britain by 2020, AMV has created three new ads showcasing the benefits of smart meters, centred around some remarkable facts. 
‘Powering Britain’ is the hero 60 second TVC showcasing at scale the way Great Britain uses energy on a daily basis.

The documentary style film, directed by Simon Ratigan of production company HLA, focuses on simple, humorous, well-observed, human moments that capture the everyday habits and idiosyncrasies of a population. Honestly depicted, with the moments caught spontaneously and with energy use at the heart of every shot, the film offers an emotive insight into how frequently and freely we use energy on a daily basis. The film is designed to show energy use throughout an entire year but framed over a 24 hour period


It builds in pace and intensity from a sleepy morning start, to a frenzy of evening activity that leads us to a series of spectacular city-wide shots that, with house and street lights in full glow, demonstrate the scale of our nation’s energy use and the incredible savings that could be made if everyone was to install a smart meter.

‘Meera’ and ‘Sweet Ride’ are two 30 second TVC showcasing what the energy savings mean on an individual level. 

The average amount of energy saved with a smart meter is 354kwh. And while that may not mean much to a consumer, it’s the equivalent of 112 hot baths, baking 236 cakes or charging your phone for 117 years.

And If every household got a smart meter, with the energy that we could save we could power every home, in Aberdeen, Cardiff and Manchester, for a whole year. That’s amazing. 
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Client

Advertiser: Smart Energy GB

Head of Marketing: Gavin Sheppard - Executive Creative Director & Marketing Director

Creative Agency

Creative Agency: AMV BBDO

Copywriter: Phil Martin

Art Director: Colin Jones

Account Management: Nicola Willison

Agency Producer: Sophie Honour

Planners: Nicola Willison

Business Affairs: The Mill Business Affairs: Maxine Thompson

Media Agency

Media Agency: PHD

Media Planner: Tom Harris

Production Company

Production Company: HLA

Director: Simon Ratigan

Post Production / VFX

Post Production Company: The Mill