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Creative

Small Things Make A Big Difference In New AMV BBDO Campaign For ExxonMobil

AMV BBDO, 2 weeks, 1 day ago

The animated film aims to raise the importance of industrial lubricants within management stakeholders who are not lubricant specialists

Small Things Make A Big Difference In New AMV BBDO Campaign For ExxonMobil

AMV BBDO has created a new campaign for ExxonMobil – ‘Small Things Can Make a Big Difference’. It launched this week and will run online on LinkedIn.

The film aims to raise the importance of industrial lubricants within management stakeholders who are not lubricant specialists. 

‘Small Things Can Make a Big Difference’ tells the story about a dot. A dot is considered a small, unimportant thing, but this film shows that in fact a dot can have a major impact on business. A dot revolutionised the economy and how people interact (.com); in business how a dot behaves can be fatal (decimal point); it can make presentations clearer (bullet point) and some are worth a fortune (a sold indication dot on a painting). It is proof that in life and in business, the small things can make a big difference. The film then asks the audience how Mobil industrial lubricants can advance the productivity of their business.

The insight developed was that in life and in business, high level performance is often achieved by sweating every detail. This resulted in the creative idea – ‘Small things can make a big difference’. The aim is to imbue the idea amongst the target audience that paying attention to the small things, like industrial lubricants, can have a disproportionate impact on business. 

Creative Agency

Account Manager: Mike Logan, Jonathan Craven, Phil Le Brun

Creative Director: Neil Clarke and Jay Phillips

Copywriter: Roberto Dona

Art Director: Andrea Locci

Planner: Rory Gallery

Producer: Agency Producer: Samantha Roberts, Lewis Partovi

Creative Agency: AMV BBDO

Media Agency

Media Agency: UM

Planner: Media Planner: James Quint

Music and Sound

Audio Post Production: 750 MPH

Production Company

Production Company: Media Planner: James Quint

Genre: Digital