Sloggi Combats 'Branger' in New Campaign from MullenLowe Group
Underwear brand sloggi has released a new mini-series in continued support of the new ZERO Feel range – seemless bodywear with no wires or fastenings that seeks to revolutionise the bra category.
The work, created by MullenLowe Group, introduces the notion of ‘Branger’ (Noun: The feeling of intense anger at the bra that is slowly killing you.)
The work features comedian Janine Harouni who, in six mini episodes, takes the viewer through the various stages of Branger including acceptance, denial, epiphany, relapse through to being truly unfastened.
The work will appear online and in social with a media partnership in the UK with Lauren Laverne’s The Pool – the female-focussed online fashion destination.
Global Head of Brand & Marketing: Nicola Tacchi
Global Head of Marketing Strategy: Tom Jacobs
Global Head of Marketing Communications: Olesya Di
Creative Agency: MullenLowe Group
Strategist: Natalie Chester, Kayley Almond
Executive Creative Director: Mark Elwood
Chief Creative Officer: Jose Miguel Sokoloff
Agency Producer: Vanessa Hunt
Creatives: Loren Cook, Bronwyn Sweeney
Strategy Director: Sandy Doran
Managing Partner: Ed Lee
Director: Shimmy Ahmed
Producer: Fraser Jamieson
Production Assistants: Natalie Miller
Edit Company: YETI
Post Production / VFX
Grade: Electric Theatre
Category: Clothing/fashion , Underwear