Sling TV, America's number one live TV streaming service, today unveiled a new multimedia marketing campaign starring actors Megan Mullally and Nick Offerman, called "Meet the Slingers." An extension of Sling TV's "We Are Slingers" campaign that debuted in March 2018, the new national campaign spans television, digital, mobile, social and new media platforms.
"Meet the Slingers" is the first ad campaign that Mullally and Offerman, known for their roles in "Will and Grace" and "Parks and Rec," have appeared in together.
The first two campaign ads, "Freedom" and "Stretch" are available to view on Sling TV's YouTube channel.
"We are excited to introduce Megan and Nick, who were already Slingers, as the new faces of the Slinging lifestyle," said Michael Ribero, brand management lead at Sling TV. "We are using the campaign to show how more people, like Nick and Megan, continue to choose Sling TV because it's the same TV you love without the bloated bundles that traditional providers force on you."
"Nick and Megan were the perfect choice to play the Sling couple. They certainly embraced the cheeky, provocative nature of the 'Slinging lifestyle,' which was refreshing in today's overly-cautious media landscape," said Sean Riley, creative director at The Martin Agency. "And who can blame them for spreading the news about being a 'Slinger?'"
In addition to the new television commercials, elements of "Meet the Slingers" include digital, mobile, new media ads, paid and organic social posts, pre-roll and OTT video ads, paid search, on-device promotions on Sling TV-supported devices and other direct-to-consumer promotions. Additional spots will roll out in the coming months.
Sling TV Credits:
EVP & Group President of Sling TV: Warren Schlichting
Brand Management Lead: Michael Ribero
Head of Creative: Sam Keasler
Brand Manager: David Scheur
The Martin Agency Credits:
Executive Creative Director: Jerry Hoak
Creative Director/Art Director: Sean Riley
Senior Copywriter: Ken Marcus
Senior Digital Producer: Andrew Bailey
Senior Content Creator: Ari Sneider
Senior Designer: Todd Hippensteel
Executive Producer: Brett Alexander
Content Producer: Lauren Galanides
Junior Content Producer: Nicolette Steele
Business Affairs Supervisor: Suzanne Wieringo
Senior Financial Affairs Manager: Amy Trenz & Monica Cox
President: Chris Mumford
Account Director: Allison Hensley
Account Executive: Erin Shepherd
Account Coordinator: Tayler Anderson
Group Project Management Supervisor: Sandra Snead
Group Planning Director: Matt Mattox
Planning Director, UX Strategy: Taylor Wiegert
Production
Production Company: Smuggler
Director: Randy Krallman
Director of Photography: Jeff Kim
Line Producer: Ian Blain
Executive Producer: Sue Yeon Ahn
Co-Founders: Patrick Milling-Smith and Brian Carmody
Chief Operating Officer: Andrew Colón
Editorial
Editorial Company: Cut & Run
Partner/Editor: Frank Effron
Assistant Editor: Eli Beck-Gifford
Producer: Brian Mulvey
Executive Producer: Amburr Farls
Head of Production: Annabelle Dunbar-Whittaker
Managing Director: Michelle Eskin
Finishing
Finishing House: Running with Scissors
Senior Producer: Katherine Leatherwood Brakman
Senior Flame Artist: Chris Hagen
Associate Flame Artist: Paul Wiederholt
Head of Production: Brian Creech
Colour
Colour Facility: The Mill - LA
Colourist: Adam Scott
Senior Colour Producer – Liza Kerlin
Sound
Audio Post Facility: Rainmaker
Producer: Clinton Spell
Sound Designer and Mixer: Jeff McManus
Music
Music Company: Tiny Lion
Principals: Jonathan Fuller and Andrew Everding