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Sling TV Exposes Nick Offerman and Megan Mullally as 'Slingers' in Newest Ad Campaign

02/10/2018
Editors
Los Angeles, USA
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Edited by Cut + Run LA, the piece features real-life married couple and actors Nick Offerman and Megan Mullally's commercial debut together

Sling TV, America's number one live TV streaming service, today unveiled a new multimedia marketing campaign starring actors Megan Mullally and Nick Offerman, called "Meet the Slingers." An extension of Sling TV's "We Are Slingers" campaign that debuted in March 2018, the new national campaign spans television, digital, mobile, social and new media platforms.

"Meet the Slingers" is the first ad campaign that Mullally and Offerman, known for their roles in "Will and Grace" and "Parks and Rec," have appeared in together.

The first two campaign ads, "Freedom" and "Stretch" are available to view on Sling TV's YouTube channel.



"We are excited to introduce Megan and Nick, who were already Slingers, as the new faces of the Slinging lifestyle," said Michael Ribero, brand management lead at Sling TV. "We are using the campaign to show how more people, like Nick and Megan, continue to choose Sling TV because it's the same TV you love without the bloated bundles that traditional providers force on you."



"Nick and Megan were the perfect choice to play the Sling couple. They certainly embraced the cheeky, provocative nature of the 'Slinging lifestyle,' which was refreshing in today's overly-cautious media landscape," said Sean Riley, creative director at The Martin Agency. "And who can blame them for spreading the news about being a 'Slinger?'"

In addition to the new television commercials, elements of "Meet the Slingers" include digital, mobile, new media ads, paid and organic social posts, pre-roll and OTT video ads, paid search, on-device promotions on Sling TV-supported devices and other direct-to-consumer promotions. Additional spots will roll out in the coming months.


Credits


Sling TV Credits:

EVP & Group President of Sling TV: Warren Schlichting                     

Brand Management Lead: Michael Ribero

Head of Creative: Sam Keasler

Brand Manager: David Scheur                                                                                                                        

The Martin Agency Credits:                                                                    

Executive Creative Director: Jerry Hoak             

Creative Director/Art Director: Sean Riley                                  

Senior Copywriter: Ken Marcus

Senior Digital Producer: Andrew Bailey

Senior Content Creator: Ari Sneider        

Senior Designer: Todd Hippensteel                        

Executive Producer: Brett Alexander                               

Content Producer: Lauren Galanides                   

Junior Content Producer: Nicolette Steele

Business Affairs Supervisor: Suzanne Wieringo  

Senior Financial Affairs Manager: Amy Trenz & Monica Cox 

President: Chris Mumford

Account Director: Allison Hensley                                                                                                 

Account Executive: Erin Shepherd

Account Coordinator: Tayler Anderson                                       

Group Project Management Supervisor: Sandra Snead

Group Planning Director: Matt Mattox

Planning Director, UX Strategy: Taylor Wiegert                                     

Production

Production Company: Smuggler             

Director: Randy Krallman                         

Director of Photography: Jeff Kim            

Line Producer: Ian Blain

Executive Producer: Sue Yeon Ahn

Co-Founders: Patrick Milling-Smith and Brian Carmody

Chief Operating Officer: Andrew Colón   

Editorial

Editorial Company: Cut & Run                

Partner/Editor: Frank Effron                    

Assistant Editor: Eli Beck-Gifford         

Producer: Brian Mulvey

Executive Producer: Amburr Farls

Head of Production: Annabelle Dunbar-Whittaker

Managing Director: Michelle Eskin

Finishing

Finishing House: Running with Scissors   

Senior Producer: Katherine Leatherwood Brakman                              

Senior Flame Artist: Chris Hagen

Associate Flame Artist: Paul Wiederholt

Head of Production: Brian Creech

Colour                                                             

Colour Facility: The Mill - LA

Colourist: Adam Scott                                   

Senior Colour Producer – Liza Kerlin                                                             

Sound

Audio Post Facility: Rainmaker              

Producer: Clinton Spell                          

Sound Designer and Mixer: Jeff McManus                                  

Music

Music Company: Tiny Lion                        

Principals: Jonathan Fuller and Andrew Everding

Credits
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